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Test bank download only for principles of marketing. Published under pearson, the 16th edition is a revised and expanded text. Marketing management is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges. Together, these four principles are known as the 4 p for its initials in english marketing, and include the integration of marketing. Dalam pasar yang semakin berubah dan semakin digital, lebih penting daripada sebelumnya bagi pemasar untuk mengembangkan hubungan yang berarti dengan pelanggan mereka.

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